YouTube has drawn the line and banned dangerous challenge videos. They deserve credit for doing so.
It has been really hard to watch in recent days as many young internet users have decided to take on dangerous trending challenges, regardless of the risks involved. Things such as the Kiki challenge, inspired by a Drake song, the tide pod challenge, and the Bird Box challenge have swept the internet as young people continually ignore their own safety for the sake of getting views, likes, and subscribers.
No more, says YouTube. They are doing their part to stop the senseless injuries by banning these videos from the platform.
The highlighted portion of this new policy can be found below.
You’ll see the ban also includes sensible bans on pranks that cause people to feel in danger. Well done, YouTube. Well done.
The video below contains content that is disturbing by any reasonable definition, but it showcases so badly why these challenges need to cease to get attention in the future.
Over the summer, several people were hit by cars and otherwise seriously injured while performing the Kiki challenge. Likewise, the Bird Box challenge (inspired by the new film Bird Box) where people do random things blindfolded, is equally as dangerous if not worse.
And with the internet seemingly getting more creative every year, more of these types of challenges will always be right around the corner.
Time will tell if other platforms follow YouTube in this new direction, but one can only hope they do. I, for one, am sick of seeing people get senselessly injured.