Exclusive: Gina Cloud talks embracing feminism in its truest form

Gina Cloud

We recently had the honor of being able to speak with Gina Cloud, a woman with a powerful message on feminism and how it relates to today’s culture.

Gina Cloud is an incredible author, a powerful spokesperson, and an authentic life coach with a beautiful message of raw truth about women and the power of true femininity.

Gina Cloud is changing women’s lives all over the world with the revolutionary message that shuns the widely-accepted idea that feminism should look like masculinity.

She encourages women to be themselves and to live empowered in a way that transcends cultural norms. In addition to being a well-known online personality, Gina Cloud is the author of the book WOMAN: a new definition.

Here is what Gina had to say in this exclusive interview:

Gina Cloud
Gina Cloud

CM Interviewer, Kaitlin Layton: I just want to say I am really excited to talk to you! I have been reading into your work and I just resonate so strongly with what you stand for.

Gina Cloud: Oh good!

CM: So first, how would you describe your passion, your purpose, and what drives you in what you do?

Gina Cloud: Well, I would say that what drives me in a lot of ways is when I move through the world and I experience women who aren’t comfortable with themselves. And it happens all the time, Kaitlin. I can give you a little example — such as being in a restroom and hearing two girls, two young women in their 20s, complaining about their appearance in the mirror to each other. Bonding over that, right?

CM: Yes.

Gina Cloud: And then I’ll take a moment and I’ll look at them and I’ll say, you know what? — and I literally do this as much as I possibly can — you guys are really beautiful. Don’t put yourself down like that. Don’t listen to the world’s standards about how you’re supposed to look. Value what’s inside of you. I use any chance I have to help women remember the beauty that’s inside of us. I really feel that helping us to remember to strip down to that bare, authentic essence of who we really are, without all the labels and the layers and the falseness of our appearance, is what I was meant to do. Because as young girls — I see this start so, so early in my work with girls — we become our appearance. And for me, my inspiration is to help us really turn our power on by unplugging from that. I’m not saying neglect your appearance; I’m saying don’t define yourself by it. We need to really step into the beauty and the power and the wisdom that we are as women. And our bodies are a huge focus for me because I see them as this reservoir, this portal of wisdom. Because we are blessed with, for instance, our menstrual cycle, which is an incredible asset that we learn to be afraid of and ashamed of before we ever even get it. And then we spend our whole life running from it and avoiding it when, really, it’s an incredible gift. I call it our GPS, our ‘goddess power source.’ I have a product that I actually created called Your Menstrual Cycle as a Mentor, Teacher, and GPS: goddess power source. It’s an audio that kind of goes into the history and the mystery of the menstrual cycle. In it, I talk about it really being the power center for us that we need to get back into.

CM: Yeah. Instead of the shame. I totally agree. That’s awesome. So in reading some of your blog posts and whatnot, I just love the way that you verbalize these truths about women. Your words spoke to some of the experiences I’ve had in my life as well. I think many woman would say the same. For you to really put such specific words to what I was feeling was just really powerful for me personally.

Gina Cloud: I’m so glad to hear that.

CM: What was it that brought you to the point of deciding to verbalize these positive truths to the world? What was the process like for you to get to the point of bringing this message forward?

Gina Cloud: When I got my first period, I kind of went, oh shit, this is amazing. Oh my god, what is this? I feel superhuman. I feel really powerful. I feel beautiful. I felt like there was something coursing through my body that said woman is power. Woman is life. Woman is a gift. This body you’re in, a woman’s body, is a power source. Not the way women are using it in the form of seducing and using our sexuality to exploit ourselves with the delusion that this, quote, “sexual freedom” that we’re experiencing right now is actually an empowering thing, because I don’t see it that way. I think that doesn’t honor our energy systems and the way we are as women. But getting my first period and then going through my twenties and having it every month, I was like, there’s something magical about this. And I was hearing everyone around me just talking about how your period is a negative. And I kept thinking, what is this thing? Why do I feel this way? And as I got into my twenties, I just started to feel that I was supposed to help women remember this — help women remember that we have this gift inside of us and to stop thinking negatively of it. We are being diverted away from our inner resources and our inner power. We never spend enough time looking at what’s inside of us because we’re so focused on making the outside meet the standards of media, society, and men. And generally, I do think it’s a thing where women do that for men because women with different gender orientations — and I have a lot of friends in this regard — don’t seem to be as fixated on what their outsides look like if they’re in any other kind of relationship. But it seems to be that women put more pressure on themselves in straight relationships between men and women when women want to be a certain way for men. So I really feel as if I’m a channel for this work. I really believe that I’m here to help women remember this because, honestly, sometimes I write things or speak things and I’ll go, where did that come from? Like with my writing, I’ll go, wow, that was so good! (laughs) That was great! And then I think to myself, I didn’t write this, you know? I just got out of the way and let the truth come through. Because what you said to me about how I verbalize it and how you resonate with it — I think that’s part of what my gift is: this might sound odd to some people — but I do let the spirit move through me to communicate in a form that will land in the heart. Because to me, when we hear or read truth, it’s because it lands in our heart and not our head. And I think getting that message through takes the gift of being able to communicate.

Like I know my post on The Vulnerability and Wisdom of the Vagina, and “There’s No Such Thing as Casual Sex” — so many people have said to me that the way that I communicated that just really reached them in a way of truth. And so it’s something that I feel was given to me. I feel that this is my Dharma; this is the thing I’m here to do. And to be honest with you, there were so many times I just would put my head in my hands and go, why are you asking me to do this? This is really hard. (laughs) You know, upending — in essence — a whole system of being a patriarchy — the way that women see themselves — why are you giving ME this job? This is hard, you know? So I went through my twenties and then I really decided that I wanted to start teaching on this. And then the real thing that made me get full-on committed to doing this was my daughter being born. She’s 24 now. She was born in 95. So in 1999, I really sort of formally started teaching this work, because I was like, I have to change things for her. I have to be a model for what it is that I feel inside about what it is to be a woman. And it’s funny, one of the things that I used to get really upset about was when men, in particular, would see me and they would go, “You’re so beautiful. Are you a model?” Like that was always the question: “Are you a model?” And I used to get, like, enraged, Kaitlin, like, “What the hell?” Most women would be like, “Oh thank you. Yes, I am.” Because we’re socialized to have that response, right? But I would be like, “What the hell is that?” I can’t have a brain? I can’t be smart? I remember this one time, it was hilarious — I was in an elevator with this guy and he gave me that line, “Are you a model? And it was like in a movie. The elevator opened, and I go, “Yeah. I’m a role model.” And I walked out (laughs). Because I was so sick and tired of this notion that you can either be beautiful, or you can be smart — but if a woman is smart and beautiful, “she’s very dangerous” in this world.” A beautiful, smart woman is a dangerous thing. And so we lean towards, oh, I’m not so pretty, so I’m gonna be smart. Or, I’m beautiful and I’m gonna exploit that. So getting to where I am now took a journey of really living my life, Kaitlin, in such a way that I was drawing my own conclusions, through own presence, using my own inner voice. For some reason, I never lost touch with my inner voice about the power of being a woman, despite what I grew up hearing from every other female that I knew. But that’s why this work is mine: because my voice, my hearing around it, stayed clear and true. I stayed true to my beliefs, so I was able to not get absorbed into a lot of what we get absorbed into as women. That enabled me to share and teach this. And it’s been just an ongoing thing ever since.

CM: I love what you’re saying about your the inner voice and inner guidance. That was actually something I wanted to ask about because I feel like that’s such a crucial part of living your most authentic life. And for women, that means everything.

Gina Cloud: It does.

CM: So how do you encourage women to start using their inner guidance? I know it’s kind of a confusing concept, but how do you go about talking to women about that? Using intuition versus all of these standards that we’ve had thrown at us for years?

Gina Cloud: Yeah, it’s funny you should ask because I’ve been doing some posts about this as well on Instagram and some videos and things like that. And the world is oriented towards a belief system that the masculine way is or should be the dominant mindset. And when I write about masculine/feminine, I always say I don’t mean men and women: masculine and feminine are frequencies. They both have certain behaviors, or ways of being, or energies, ascribed to them. But it doesn’t mean male or female. That’s an old-school kind of mindset that masculine means male and feminine means female. But our world is driven — in America anyway — by this masculine frequency of go, go, go, do, do, do, more, more, more, push yourself; compete. This is part of the problem. Because at a very early age, we are taught that the essence of the feminine frequency — stillness, silence, listening, unplugging, and feeling our weaknesses — are bad things and we need to become this masculine frequency. We are taught that, if we want to succeed, whatever we want to have in life, we’ve got to go after it through the masculine pathway. So one of the primary components of grounding yourself as a woman is to be able to literally unplug. I really feel that being in nature is important. Getting away from our devices, for everyone, is a good thing. But for women in particular, I encourage meditation and stillness. I really highly believe in rituals for women because they’re really healing and beneficial. And one of the greatest times to do this is around the menstrual cycle — to have little seclusion rituals. Like if your period is three days — mine were like three days — to be able to give yourself some downtime, I think, is important. Maybe taking a hot bath with some candles at the end of your day, reading something that’s inspirational to you (not something that’s about how to do this, that, or the other). Honoring your cycle. I used to talk about this with young women. Even the fact that we use tampons — I always say this — we are stuffing it. Like we don’t want to see it. We don’t want to smell it; we don’t want to engage with it; we don’t want to notice it. You’re a woman, you have your cycle, it has a lot of meaning in your life, but it’s like go, go, go. Just cram a Tampon in, yank it out, flush it down. We have no relationship with our cycle, which is one of the places where we can get the clearest downloads about what we need to change in our lives. Especially premenstrually. In fact, what people call the pre-menstrual phase — with a lot of negativity — I relabeled the “powerful monthly site.” I don’t use the term “Premenstrual Syndrome” because what happens with it is that the week before you’re about to bleed, everything in your life that isn’t working is in your face. You hate your job; your relationship isn’t working; your kids are driving you crazy; you may get depressed — because what’s happening is that your life is trying to speak to you and say, hey, this isn’t working for us. Can we change this? But if you don’t make time to sit quietly and be present with what you feel, you never confront these things that are happening in your life.

We’re becoming afraid to feel, Kaitlin. And that’s why there’s so much pharmaceutical over-drugging. For depression, for example, people will say, oh you feel depressed; here, take a pill so you can avoid what you feel. But in other cultures, depression is a wake-up call; it is known as “the dark night of the soul” because it’s an awakening to a higher truth in your life. And you have to be able to go within and listen. And I’m not saying that there’s not true clinical depression, but we overmedicate. It’s like the second a woman goes to a doctor and says something like that, she’s given a pill. In my Ginacology principles, my number 1:1 states that you’re your own best doctor. No one knows your state of health and wellness better than you do, and your doctor is a team player and not the boss of you. And when you go to your doctor and you say something doesn’t feel right, you know yourself better than they do. But they want to just put you on a hormone or give you a prescription for something without even investigating what’s going on with you. And your soul and your psyche are trying to communicate with you to say, hey, something’s not working. Let’s fix it. Let’s change it. So premenstrually, you have this awareness that comes up, but you have to make time to receive it. And if we’re on that masculine treadmill of go, go, go, don’t stop, gotta meet deadlines, gotta do this, gotta do that — we will miss the message. We’re afraid to say that we want to slow down because we’re afraid we’re going to be labeled as weak because our whole society is centered around this patriarchal and masculine model of how life is done. I did a video on that on Instagram last week. I think it was because I was watching, on some pages that I follow, people talking about achieving. And everybody was saying, you gotta focus, you gotta push harder, gotta focus, focus, focus. And I was thinking to myself, no. We have to actually un-focus. Because what happens is — un-focus is like meditation. It’s like softening your eyes. It’s just looking at the whole landscape in front of you, right? When we’re focused, we’re fixated on one thing and we have no peripheral vision. We can’t see anything else. And if you’re trying to get somewhere and achieve something, and you’re fixated, you’re gonna miss those subtle cues from your intuitive voice that’s trying to get you where you really want to go.

But if you un-focus, it’s like — I’ll give you a funny example. The other day — and I think this might be one of the reasons I did this video — I was looking for a vegetable peeler in the drawer. And in my head, I thought it had a red handle. And I’m looking and I’m looking and I’m looking because I’m focused on red. I’m looking for like five minutes. I’m like, where is this thing? And then, all of a sudden, I saw it. And I went, I was so focused on the color red that I didn’t see the thing that I was looking for. This is a great example of how un-focusing — which is the softness, which is the feminine frequency of allowing, of receiving, of listening — is so critical. And it’s just these little things throughout the day that always remind me of how these things all relate, how our behaviors relate to how we’re doing in our lives. But for women to really listen, we have to unplug from this masculine frequency that drives our world. And first, we have to become aware of it. Because you can’t change anything that you’re not aware of first, you know? So we have to have an awareness, okay, how am I doing my life in a way that doesn’t make space for my intuitive voice? And then you just put it on your to-do list. Like I said, little things like a bath by candlight, or whatever’s good for you. A hike. Go sit on the beach — you know, I’m in Southern California. Meditation is also fantastic. Journaling is another great way to do it. But it’s anything that’s going to make you feel like you’re creating a little bubble for yourself. And then you can really begin to listen. And when you start to get those intuitive downloads, the next step is to take action on them. Even if they sound crazy. Even if they sound completely incongruent to what it is you’re going after. I have learned that, with that voice, the crazier, it sounds, the more spot-on it is. And I’ll always listen.

CM: Another thing I was going to comment on is that I’m impressed by your business acumen: your brand and what you’ve been able to do and the scale you’ve brought your company to. And the fact that you built your brand all the while staying true to your feminine energy, I think, is a powerful example in and of itself for women that you don’t have to have a masculine mindset to find success. What was the process like for you to build a business in that way?

Gina Cloud: It’s not easy (laughs) because I’ve really struggled through the years with questions such as, how do you market? How do you get yourself out there? Because I really want to reach people. But it’s not easy because I have absolutely refused to do it the masculine way. I really walk my talk, and it doesn’t always mean that it’s easy or convenient. And I still struggle with marketing myself in a way that fits those parameters. How do people really comprehend? But somehow I always find people who really love my work. I gotta say, through the years, somehow I have not had a lot of naysayers. It’s been like this hundred-percent embracing by women who come in contact with what I do. My biggest struggle is still getting it out there in an even bigger way — being able to teach more. I love working with my coaching clients, the women that come to me for life-coaching. They’re really struggling with this underlying thing, which is always not being connected to their feminine. It’s 100% that. And they just don’t have that awareness yet that that’s the seed, that’s the root of the problem. So it’s not been easy. It’s been easy in the sense that the work is very prolific from within me, but how to make the world hear the message when people want 60-second videos, and everything is a meme, is tough. Social media has been really hard for me because I just can’t force myself to be inauthentic. So staying true to my voice is how I lead. And if I stay true to my voice, then women that come in contact with me feel my authenticity and they feel the truth within me. And that is what I think people are looking for because there’s so much BS out there and so many people just trying to get your money or trying to get your follow, or whatever it is — and I’m just not wired that way. And it’s taking me longer, but I will do it my way, and that is the feminine way. And that is the teaching. I also live by the concept that we women are not one-dimensional. There’s something called fierce feminine, which is not masculine. And I laugh sometimes because sometimes people will say to me, gosh, you have so much feminine energy. And I always think, I’m like a Tigris, you know? But that’s different than me being in a masculine mode. Very, very different. Fierce feminine, to me, is the way that women are when we’re mothers and someone is about to hurt our child, or when we just know something intuitively and we address it clearly.

CM: That’s really good. So, my final question, in closing, is, if you could leave every woman out there with the most important takeaways from your teachings, what would that be?

Gina Cloud: The first thing that comes to my mind is, don’t be who you are not, for anyone. Don’t create a false image of yourself in order to be liked or loved or approved of. Because at the end of the day, you have to be in integrity with yourself. When you close your eyes at night, it’s just you. And I would also say to women to stop people-pleasing. Stop putting yourself last on your list, and really learn that your body is a source of wisdom. It’s not a tool for exploiting yourself or getting anything through your sexuality. It’s a really incredible power source, a source of wisdom, and it’s talking to you. And finally, I would say to really love who you are.

Be sure to keep up with all the latest from Gina Cloud! Follow her on Instagram @ginacloud

Find her book, WOMAN: a new definition, at the link below.

Kaitlin Layton

Kaitlin Layton

Kaitlin Layton is a health and fitness enthusiast and an Air Force wife who lives life to the fullest. Kaitlin is currently studying to be a registered dietitian.